Whether they’re ogling a woman sexing up on the stage of a Las Vegas revue or looking through a Steadicam pan of a rigged roulette wheel, viewers get an idea of the sleazy underbelly of Sin City in Casino. Scorsese’s ambivalence toward gambling is clear in this film’s hellacious violence, which includes a popped eyeball and a brutal baseball bat beating. But his respect for the industry is also evident in the movie’s intelligent early sequences, including a skimming-the-tillis-by-prostitute sequence that plays like a prequel to Goodfellas’ Copacabana interlude.
Something about casinos, especially when adorned with dazzling lights and the joyful sound of slot machines, creates a manufactured bliss that keeps people playing. The slick atmosphere is a lure for unscrupulous players who would like to cheat, steal or scam their way to a jackpot. But even the most skillful players can’t beat a casino over the long term.
To increase the likelihood that visitors will be tempted to gamble, casinos offer free drinks and snacks, lavish rooms and spas, exciting stage shows and more. Many casinos also target group business, such as corporate retreats, wedding receptions and birthday parties. These lucrative opportunities require a marketing strategy that focuses on all the amenities that distinguish your property. To drive awareness, use social media to promote positive reviews and testimonials from satisfied guests and frequent winners. And optimize your website content for keywords that match the kinds of things prospective guests and customers are searching for.