Whether you’re a big gamer or just looking to pass some time, casinos can be a lot of fun. There’s something about those lights, that music, and those clinking coins that makes people feel on top of the world. Even if you don’t win, there’s no doubt that you’ll have a good time.

Casino, Scorsese’s ode to Sin City, begins with a hellacious torture-by-vice sequence featuring a popped eyeball and sound-designed baseball bat beatings that had to be trimmed for an NC-17 rating, but the movie quickly establishes a worldview that’s both cynical and unflinchingly honest. “Love and trust are dicey propositions; in gambling, you’re better off relying on blind chance,” says Ace, the movie’s de facto protagonist.

It doesn’t take long for the good vibes to dissipate once Ace is entangled in an illegal scheme, but the film does a great job of establishing a sense of place. Casino has the look and feel of a classic Vegas strip, with a few modern touches, of course. There’s no clock anywhere, because the managers of these establishments want you to lose track of time and keep coming back for more.

Today, there are more ways than ever to attract and retain your casino’s audience. Ensure that your website is optimized for your amenities, location, and unique offerings, including e-sports and virtual reality. Consider strategic partnerships with local businesses, event suppliers, and food vendors to boost discoverability and word of mouth.