A casino is a place where gamblers let their hair down. It is often flashy and extravagant and offers plenty of places to eat and drink, plus entertainment like live music and shows. It’s an experience that makes people feel good and provides a rush that’s hard to replicate anywhere else.

In Casino, Robert De Niro and Joe Pesci are both top notch as hustlers, but it is Sharon Stone who steals the show. Playing blonde hustler Ginger McKenna, she’s a force of nature who can’t be stopped at the poker tables, on the horse-racing screens, or in the money counting room. She exults in her ability to control men (“Smart hustlers like her could keep a guy awake for two or three days”) while remaining completely irresistible.

As a gambling establishment, your brand needs to be trustworthy and reputable. Almost everyone trusts each other more than they do brands, which means you have to earn their trust by displaying positive reviews and testimonials throughout your casino. This can be done in many ways, including posting pictures and videos of lucky winners on social media and allowing guests to post their winnings online. Additionally, offering a fast and reliable payout system will help increase consumer trust.

Casinos are also often perfect venues for events and group business, so your marketing should also focus on attracting these customers. Using Cvent’s competitive ads, you can target event planners who are searching for hotels and destinations in similar markets, giving you significant exposure when they have the highest intent to book.